Kristin M. Kraus
Key Skills & Services
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Strategy, KPIs and & plans
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Online/offline
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Coupons/eCoupons
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Sweepstakes
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Contests
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Promotions
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Circulars/ROP
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Inbound/Outbound
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Lead management
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Catalog & subscription programs
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Gift guides
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Partner programs
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Metrics & analysis
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Pricing
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Tools: Requirements gathering & prioritization
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Best practices & implementation insights
“ All ideas are creative. The difference is that some speak for themselves. ”
- Arturo Diaz
B2B
Gallery
Touch to explore sample ads and promotions
This Getinge promotion offered a great value bundle including consumables - very successful results.
B2C
Gallery
Touch to explore sample ads and promotions
As we transitioned prints to digital, we were able to deliver a far greener product. This was a valuable component message in many markets - particularly in Europe and China. We message tested our new claims in 4 countries for our winning messaging hierarchy.
Brand message for the quality and durability of Kiosk prints (thermal paper).
The ad was part of initial launch campaigns for Kodak Picture Movie DVD. Initial rollout was via Bartell's and included local/regional print, radio, POS, events, promotions and web. Key learnings leveraged for nationwide then global rollout.
As we transitioned prints to digital, we were able to deliver a far greener product. This was a valuable component message in many markets - particularly in Europe and China. We message tested our new claims in 4 countries for our winning messaging hierarchy.