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Key Skills & Services

Strategy, KPIs and & plans
"Day in the life" & persona profiles
Value proposition definition
Positioning
Claims development & management
Naming

Brand guidelines development
Identity - logo, key messaging & visuals
Co-branding & partnership management
Research - VP, message testing, eye-tracking, etc.

Customer experience planning & evaluation (online/@retail)
Packaging - including OOBE (out of box experience)
Metrics & analysis
Best practices & implementation insights

" Making promises and keeping them is a great way to build a brand."

- Seth Godin

Brands & Products

Touch to learn more about my work with these brands

" Simplicity is complexity resolved."

- Constantin Brancusi

Co-Branding

Partnerships & Activities

Touch to learn more about my work with these brands

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