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Key Skills & Services 

  • Strategy, KPIs and & plans

  • "Day in the life" & persona profiles

  • Value proposition definition

  • Positioning

  • Claims development & management

  • Naming

  • Brand guidelines development

  • Identity - logo, key messaging & visuals

  • Co-branding & partnership management

  • Research - VP, message testing, eye-tracking, etc. 

  • Customer experience planning & evaluation (online/@retail)

  • Packaging - including OOBE (out of box experience)

  • Metrics & analysis

  • Best practices & implementation insights

" Making promises and keeping them is a great way to build a brand."

- Seth Godin

Brands & Products

Touch to learn more about my work with these brands
Kodak
Getinge SafeStep
Kodak Cares
Getinge
Kodak Kiosk g4xe
Kodak DLPs
Kodak Digital Science
Kodak DCS240
Kodak Picture Movie DVD
Kodak Snapshot Scanner
Kodak Picture CD
Staples Business Advantage
Kodak Picture Center Online
Kodak Xtralife Paper
Kodak Perfect Touch
Kodak Express
Kodak APEX

" Simplicity is complexity resolved."

- Constantin Brancusi

Co-Branding 

Partnerships & Activities

Touch to learn more about my work with these brands
Walmart
Nascar
CVS
Disney
Pixar
Adobe
National Parks (Ex: Yellowstone)
Target
Microsoft
Make A Wish Foundation
Coca-Cola
National Breast Cancer Foundation
Universal Studios
Statue Liberty Ellis Island
Kodak - Olympic Sponsor
Paramount
Lifetime
Lexmark
IBM
HGTV
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