Kristin M. Kraus
CRM &
Direct
Experience matters
Customer Driven
What makes your customers tick ... and click?
I've spent a lot of time getting to know my customers - how to reach, engage and activate many different audiences and markets.
How can we help them? Innovate. Provide better service to their customers. Enjoy their free time.
Or, just make things easier?
I like digging into the data and finding those golden nuggets that kick-start an idea.
What does this mean for you?
I'm pretty darn fast getting up to speed for my clients. I've been told one of my key strengths is just how quickly I can assimilate lots of new info and put winning plans into action.
This experience lets me quickly focus on what your customers need and define what's unique that you
bring to the table. Faster time to market.
Customer Driven
What makes your customers tick ... and click?
Size of boxes reflect years of experience with customers/markets segments
" The more you engage with customers,
the clearer things become - and the easier it is to determine what you should be doing. "
John Russell
President, Harley Davidson
247+
products launched
You can expect rock-solid processes, tools, negotiation skills, transparency, rigor and flexibility. Plus the collaboration and
a bit of fun needed to make it all happen.
Size of circles represent my experience and relative time spent in each key aspect of product developmet and delivery.
Brand Savvy
Need a fresh look at your brand? Or are you just getting started?
I've managed and partnered with some of the strongest brands in the world.
From early concept, research, design and launch to executing complex 360°
co-branded programs -- I can help.
